Senior Product Designer with 7+ years of experience leading complex, end-to-end product initiatives and digital transformation across enterprise and multi-industry environments.
darielanunccio@gmail.com
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(+52) 81 2333 9277
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Experience
Senior Product Designer / Product Lead
Grupo 4HG - Industrial Group
August 2025 – Present
Monterrey, Nuevo León México
Leading digital transformation initiatives across multiple business units within an industrial group, focused on replacing legacy systems and building scalable internal products that support core operations.
- Leading product strategy and end-to-end design of internal platforms, acting as the main point of contact for product decisions across teams.
- Designing a mobile application for field technicians (maintenance operations), improving service workflows, data accuracy, and reducing operational errors.
- Conducting end-to-end research, including field visits with technicians, stakeholder interviews, usability testing, and heuristic evaluations.
- Defining product requirements, business rules, and system logic, ensuring alignment between user needs, technical feasibility, and business goals.
- Establishing product foundations (user flows, architecture, documentation) to support long-term scalability and future integrations.
- Collaborating closely with engineering teams in a non-traditional tech environment, ensuring feasibility and efficient delivery.
- Contributing to the adoption of AI-powered workflows (e.g., prototyping, automation, development acceleration) to improve team efficiency.
- Leading documentation, design decisions, and continuous iteration cycles across multiple products.
UX Lead / Senior Product Designer
TCA Software Solutions
June 2021 - July 2025
Monterrey, Nuevo León, México
Led digital product initiatives across hospitality, healthcare, retail, and government sectors, partnering with executive stakeholders to deliver scalable, user-centered solutions.
- Led end-to-end design of mobile apps, back-office systems, and enterprise platforms.
- Collaborated with C-level stakeholders to define product strategy aligned with business and technical constraints.
- Delivered solutions for major clients across:
- Retail (Farmacias del Ahorro - POS and commerce platforms)
- Hospitality (Grupo Posadas – internal systems & guest apps)
- Healthcare (Christus Muguerza, Hospital CIMA)
- Government (El Salvador – telemedicine initiatives)
- Introduced user-centered design practices in technically-driven environments.
- Conducted research, usability testing, and validation to inform product decisions.
- Facilitated cross-functional alignment and ensured feasibility with engineering teams.
- Built scalable product foundations (flows, architecture, systems thinking).
UX & Gaming Product Manager
We The Force Studios
January 2021 - June 2021
Saltillo, Coahuila / Austin, Texas
- Collaborated with international clients including Netflix LATAM to design gaming and entertainment experiences.
- Applied Lean UX methodologies to improve team efficiency and cross-functional collaboration.
- Led product initiatives from research to delivery, aligning creative direction with business objectives.
- Facilitated co-creation workshops, usability testing, and validation sessions with stakeholders.
UX/UI Designer Specialist
Beliveo Corporation
May 2019 - Oct 2020
Monterrey, Nuevo León, México
- Designed enterprise web and mobile platforms using user-centered design methodologies.
- Developed and maintained design systems to ensure consistency and scalability across products.
- Delivered high-fidelity, responsive, and accessible interfaces for internal and client-facing tools.
Interface / Graphic Designer
Arquigráfo Branding Studio
Febrary 2018 - May 2019
San Pedro Garza García, Nuevo León, México
- Designed digital campaigns, landing pages, and branded experiences for marketing and advertising clients.
- Collaborated with creative, marketing, and development teams to translate brand strategies into digital products.
- Contributed to visual identity systems and ensured consistency across digital touchpoints.
Graphic Designer
Gen Studio Advertising Agency
Febrary 2018 - May 2019
Guadalajara, Jalisco, México
- Designed digital campaigns, landing pages, and branded experiences for marketing and advertising clients.
- Collaborated with creative, marketing, and development teams to translate brand strategies into digital products.
- Contributed to visual identity systems and ensured consistency across digital touchpoints.
Skills
Product & Strategy
- Product Strategy
- UX Strategy
- Service Design
- Systems Thinking
- Workflow Optimization
Interaction & Experience Design
- Information Architecture
- User Flows
- Interaction Design
- Responsive Design
- Prototyping (low to high fidelity)
Data & Optimization
- A/B Testing
- Product Metrics
- Continuous Improvement
- Data-informed Design
Collaboration & Leadership
- Cross-functional
- Collaboration
- Stakeholder Management
- Workshop Facilitation
- Product Alignment
Tools & Technology
- Figma
- Adobe Creative Suite
- Jira
- Notion
- Hotjar / UXCam
- Maze
- Optimal Workshop
- HTML/CSS (basic)
- Currently learning Javascript fundamentals
Language
Spanish – Native
English – Professional (C1)
German – Basic (in progress)
Recommendations:
“Excellent project leader in cross-functional work. Dariela understands technical and UX/UI-specific language and transforms it into something easy to digest for her clients, making complex work much simpler. Great professional.”
Manager Production Marketing, Netflix LATAM
“Dariela is one of the most talented designers I have had the honor to worked with! Not only she thinks of every detail but she creates projects that are out of this world, partnering with her has been amazing.”
Project Management & Innovation, Airbnb
Education and Certifications:
Invader Institute Gen. '19
Universidad Carolina
Business Innovation
CEDIM México
Innovation and Design Thinking
CEDIM México
UX Design
IxDF - Interaction Design Foundation